Why Competitor Analysis is Important in SEO
Search engine optimization or SEO is a competitive field with tons of websites vying for the same keywords. And as the web expands to accommodate more websites and businesses, the competition pool will get larger and larger.
How Content Marketing Helps Build Brand Awareness
Brand awareness can be achieved through different forms such as blogs, ads, and customer feedback. Many businesses invest in marketing and copywriting agencies to boost their brand and gain customers. If you are new to marketing, you may wonder: why does brand awareness matter?
5 Branding Mistakes You Might Not Realize You’re Making
The tech industry can have some of the most progressive and fast-paced developments. Aside from the products and services offered, another way these companies can stand out from the pack is by having a distinct brand.
Why Creative Branding Has Become a Necessity for Businesses
The most recognizable businesses of today are successful due to their ability to remain relevant—and that’s a fact!
3 SEO Mistakes That New Companies Make
Many up-and-coming brands and startups know that search engine optimization (SEO) is a must if you want to grow your operations quickly and get sustained commercial demand for your products and services.
How to Reduce the Bounce Rate on Your Website
Have you noticed that your website’s bounce rate has slowly been increasing? Business owners and their digital agency might be startled at this section of their website data, especially since it entails that site visitors are clicking off immediately.
How to Craft Content That Sets You Apart from the Competition
Most B2B companies today already know the value of content marketing in brand awareness and boosting sales. Your content should give you a strategic edge—here are some things you could do to ensure that it does.
What to Do Before You Go On A Major Rebrand
Keep in mind that rebranding doesn’t happen overnight, as it’s a long-term process. Because of this, you have to be patient by constantly monitoring your branding strategies and making some tweaks here and there until you have finally grown your brand!
How Brand Storytelling Can Help Improve Your Sales
You may be wondering how telling a story can add value to your marketing efforts, so we’re here to explore how genuine branding can ultimately drive sales to your business.
Is Image SEO Important?
People know that SEO can put their brand on the digital map and boost their visibility, but it’s easy to overlook the little ranking factors when things like mobile-friendliness, easy navigation, and keywords dominate SEO.
What Does Hyper-Optimizing SEO Mean?
Simply put, hyper-optimization is the process of going above and beyond for your SEO efforts. Apart from doing keyword research and integrating these into your content, you’ll need to make sure it is relevant to your target audience and sounds natural.
4 Modern Design Elements That Can Boost Engagement
In modern design concepts, a good design doesn't only have an impressive layout; engagement and interaction are now big factors that are considered in every design process. Why?
4 Strategies for Writing Engaging Social Media Copy
Social media marketing has created a whole new branch of advertising in the digital age. It has become wholly necessary in the modern age, especially in the pandemic era. It is impossible to survive without it now, especially if your business caters to individual consumers.
Getting Backlinks for Your Brand New Site—What to Know
If you have a brand new website, you need to generate as many backlinks as possible so it can rank on search engines and bring clients to your door.
How Strategic Branding Can Keep Your Company Afloat Amid Lockdowns
It's more important than ever to have strategic branding going for your business. Thankfully, there are several things that can help your company or organization shift its marketing.
How to Write Better Copy in Less Time
Writing faster does not mean your copy’s quality becomes poorer—the more experience you have, the easier it is to come up with an effective copy.
The Most Important KPIs in Measuring Brand Performance
Measuring your brand’s performance will help you determine whether your marketing strategies are helping you achieve your goals or not. Numbers will tell you if you should keep going or if it’s time to consult a digital agency to help you with your branding.
SEO Audit: What Is It And Why Does My Business Need One?
A comprehensive SEO strategy isn’t merely reliant on relevant keywords and a good-looking website.
Where Does SEO Fit in the Website Design Process?
The online world of business is now dominated by tons of digital marketing tools. With different methods used for both long-term and short-term growth, there is simply an unlimited potential for digital marketing techniques.
How to Know When It’s Time For A Brand Refresh
The business landscape is an ever-evolving workforce. The most successful corporations are those that can stay relevant by adapting with the times, while others fall behind as it fails to tap into a modern market.
How Website Design Impacts the Overall User Experience
Web design is one of the many factors that can affect user experience. Today, search engines, specifically Google, have become more user-focused. This essentially means that websites must aim to optimize their pages based on their customers’ needs.
What Does It Mean to Craft Data-Driven Content?
Some industries may need to stay more up-to-date with current news, while others will get more exposure by covering viral content. Read more in the blog.
How High-Quality Backlinks Improve Your Ranking in Search Engines
If you’re familiar with the concept of search engine optimization, then chances are you’ve heard about backlinks.
Persuasive Copy: What Is It and How Can It Help My Business?
Writing persuasive and good copy is essential for any marketing strategy. A growing number of businesses are discovering how important it is, especially now that SEO strategies are an integral part of any enterprise’s brand identity.
Why Customer Research Is Important in Building a Brand
If there's anything you should know about running a business, it's that your company will never operate alone. The internal machine of your business compromises you and your team.
How to Make Minimalism Work in Web Design - Our Guide
This guide will discuss three practical tips that are pivotal to your website’s transition into an intriguing minimalist setup. Take this as an opportunity to take advantage of web design and development trends that entice users and encourage customers to support your company.
SEO Blogging: How to Make Your Content Rank Higher on Google
A top listing in Google means driving more traffic to your website, establishing your credibility, attracting new customers, and expanding your business opportunities. You can achieve all these by utilizing search engine optimization (SEO) effectively.
How Does Having a Blog Help With SEO?
Blogging allows businesses to expound on their unique selling points and helpful information to relevant readers, but does it play a pivotal role in your SEO strategy today?
How to Reshape Your Digital Marketing Playbook for 2021 - Our Guide
2020 has thrown thousands of businesses in for a loop, but 2021 brings new beginnings. With a vaccine in sight, the world may settle into a new kind of business as usual, but you’ll have to remain agile to stay competitive. Here’s how to reshape your digital marketing playbook for 2021.
Why Consistency Is Important in Branding
It might be tempting to do everything on your own and hold off the branding until later—but the truth is that it is best to finish branding as soon as possible with a digital agency that you can rely on. This is to make sure that everything is aesthetically sound and consistent from the get-go!
Web Designs Trends That May Dominate 2021
If you want your business to stand out in this category, your website needs to look reliable and advanced.
Signs That Your Website Needs A Copy Update
A keen eye on what is communicated through text and content will help convince customers that you know what you are talking about, and that the path to your product is one that is clear and focused.
Hiring An Agency vs. In-House: Weighing the Pros and Cons
Choosing between employing a team to do work as contracted employees or gunning for a subscription-based creative agency will have its own pros and cons. It all depends on the goals you have set for your company and how well each will fit with your business structure.
Building Brand Awareness: How SEO Can Help
When it comes to B2B marketing and sales, the cycles can last anywhere from two months to half a year. In this field, patience is a must to truly succeed and connect with your clients.
Why Great Copy is Crucial to Growing Your Business
If your business was a person, its head would be the logo; marketing plans and business strategies would be its organs; your brand's purpose would be the heart; and your content and copy would be the blood flowing through the brand's system.
Design Sprints: What Are They and How Do They Work?
One concept that has become the subject of regular conversation in the field of brand marketing is the Design Sprint, especially after the release of “Sprint” by Jake Knapp. As the book grew to top the New York Times Best Seller list charts, many agencies began to change how they build brands.
4 Reasons Why It's Worth to Hire a Creative Agency
If you have not been achieving remarkable growth despite your efforts in refining your product or service, maybe it’s not where the problem lies. It’s possible that your current marketing and advertising efforts—or the lack of them—are sabotaging your growth and potential.
3 Compelling Reasons to Invest in Brand Building - What to Know
Branding your company goes beyond just a memorable logo. It’s more than aesthetics and color choice. Proper branding should be able to create strong public perception of your company, service, reputation, logo, and marketing.
2 Strategies for Driving Brand Growth - What to Know
There’s one question that you need to ask yourself: Are you using the right strategies to drive your brand growth as well?
Identifying Underperforming Content and How to Fix Them
Content marketing is an integral part of your website’s engagement with its target audience and searchability on reliable platforms.
3 Remarkable Rebranding Case Studies
While keeping your brand fresh while staying true to your voice is essential to standing out from the crowd, that doesn’t mean you’ll have to follow every design trend.