Many up-and-coming brands and startups know that search engine optimization (SEO) is a must if you want to grow your operations quickly and get sustained commercial demand for your products and services. However, most new companies often fail to maximize their marketing potential even if they have their own website and content plans. It is primarily due to a lack of relevant insights for Internet advertising and branding awareness. Fortunately, there are ways around this. To know more about mistakes you should avoid and how to address them, consider the following:
Lacking high-quality written content
Most SEO agencies commit to the saying “Content is king,” which was used years ago but still holds true nowadays due to Google’s prominence in eCommerce, voice search marketing, and homegrown search algorithms. Due to these welcome developments, search engine bots are getting smarter and can detect quality written content better. They can pass by your site because of poor readability, grammar issues, and other related issues. In effect, your website tends to be lowest than your competitors, resulting in stagnant or lower rankings.
As an effective solution, your business should look for means to get the optimized written content you need, such as through subscription-based companies that offer SEO marketing services. It enables you to keep your blog relevant, compelling as the main resource, and ideal for your niche audience.
Since you don’t have to focus on content production, you can pay attention to other important factors that need more immediate attention in your new company. As a result, you can be of service to your customers.
Focusing on merely short-tail keywords
Since your company is just learning SEO marketing, you may be interested in doing your own keyword research. If you are like most corporations, you may opt for short-tail words or simpler search queries, such as “SEO agency” or “online marketing.” The problem is users nowadays no longer just rely on these types of keywords. They have longer, more specific queries, like the ones you would see with long-tail keywords. For example, they will be posted as short questions, such as “Where can I find an SEO agency near me?”
To address this important aspect of SEO marketing, take time to do market research on your prospective leads and zero in on what they would search for if they were looking for your products and services. For example, if you are a tech startup, you may gravitate towards technological trends and modern solutions to suit your intended market. Therefore, use a combination of short-tail and long-tail keywords. Additionally, avoid black hat SEO techniques, such as keyword stuffing.
Not staying consistent with your quality blog
It is a step in the right direction for your company if you can produce a high-quality, SEO-friendly blog that consistently outranks your competitors. But if you neglect it once you gain traction online, you are going to witness your marketing presence reach a screeching halt. In effect, you will miss out on lead generation opportunities, engagement capabilities for new products or services, plus get easily overtaken by newer brands.
As such, if there is one thing on your SEO marketing to sustain, ensure that your blog is one of them. Focus only our attention on producing evergreen content to generate leads over time and maintain brand awareness across different niches. Don’t forget to focus on other relevant factors aside from content marketing as well, such as responsive design, your site’s run speed, and the like.
Dealing with SEO can be challenging, especially if your company is just beginning to understand marketing and branding as a whole. Fortunately, there are ways around this, and you now have a better understanding of the mistakes you need to avoid. Meanwhile, don’t hesitate to ask for assistance from experienced professionals like us to fill in any gaps in your content and optimize for further growth.
Are you in need of professional SEO marketing solutions to enhance your brand’s online presence? Get in touch with us at Grapheec. We can provide you with SEO agency services through one simple subscription. Get your pricing and consultation today to avoid making any costly mistakes and dominate the search engine results pages.