A backlink is created when one website links to another. Backlinks are crucial to any website’s search engine optimization (SEO) because this is a signal of authority and high-quality content. In fact, this is one of the three main factors that Google’s search engine algorithm uses to determine your website’s rank on a results page.
Your brand’s original content can earn a backlink if another website links to your infographic, statement, or blog article. As such, if you have a brand new website, you need to generate as many backlinks as possible so it can rank on search engines and bring clients to your door.
Fortunately, there are some powerful link-building SEO marketing strategies that you can use for your brand new website:
1. Use Popular Content Formats
Not all content is the same. One of the best ways to build links is to create content that historically performs well with audiences. List posts, how-to articles, infographics, and video content perform well when it comes to shares and links.
Of course, this doesn’t mean you should just stuff your blog with as many list posts and infographics that your content team can create! Your content has to be useful, highly informative, and presented well. For the best results, consult with a content creation specialist to find out what works best for your brand.
2. Find Your Audience on YouTube
In 2021, a forecasted 1.86 billion people will watch a video on YouTube at least once—that’s nearly 25% of the world population! People watch 1 billion hours of video every single day. YouTube is second only to Google as the most popular search engine in the world. Given that, backlinks from YouTube videos will help your website on the SERP.
You can leverage YouTube’s audience by creating video versions of your most valuable content. Use keywords in your video tag, description, and thumbnail to boost your ranking. How-to videos, tutorials, reviews, and funny content consistently rank well on YouTube—so you can optimize your keywords around that, too.
3. Look Locally
If you have a brick-and-mortar business, one of the most important things to do after you’ve launched your website is to start building links locally. Most searches on Google have local intent, so you should work on ranking on Google Maps to leverage that.
You can register and manage your business listing on Google My Business, Bing Place, Apple Maps, Yellow Pages, Facebook, and Yelp for free. Listings will increase your ranking on Google Maps by putting you on the board and emphasizing the legitimacy of your business.
You can also create an original, valuable resource and pitch it to your local industry. For example, a comprehensive, updated blog article on hygiene and safety protocols can be used as a resource by all major businesses in your area.
4. Keep An Eye on the Competition
You can use online tools such as SEMrush, Ahrefs, or other SEO agencies to take a peek at your competitor’s backlink strategy. This will give you ideas about what type of content works well on your shared audience. You can also try to reach out to their referring domains and pitch your pages to them.
You can also identify your competitor’s outdated content, produce a newer one, and send it to the backlinking site so they can refer to your piece instead! High-quality content is vital, so make sure you create something that only your brand can bring to the table.
If your website is new, it’s difficult to prove your influence and earn backlinks right away. Keep your focus on creating high-quality content and optimize your website. Once you have a good foundation, you can use many link building strategies to build authority and work your way up search results.
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