How to Reduce the Bounce Rate on Your Website

Marketing Director
How to Reduce the Bounce Rate on Your Website
Melissa Espinoza

Have you noticed that your website’s bounce rate has slowly been increasing? Business owners and their digital agency might be startled at this section of their website data, especially since it entails that site visitors are clicking off immediately.

It has to be clear that a high bounce rate doesn’t mean there’s something wrong with your website. Some visitors might just be checking your business’ general information before visiting your physical store or sending you an email outside of the website. There can be different interpretations of one’s bounce rate.

However, when your Google Analytics starts showing that your business website’s bounce rate is consistently high along with a stagnant conversion rate, it might be time to get worried.  Take it as a sign to work on decreasing your bounce rate and helping your conversion rate.

People are clicking on your website, so the goal is to keep them hooked and pique their interest enough so that they make a purchase. Here are some steps you can take to do just that:

Improve Your Content

When a user clicks on a website, it’s likely that they’re trying to get information about a certain niche. If they realize that the website content they visited isn’t what they need or interested in, they’ll be off to another site to find what they’re looking for. Thus, a decrease in the bounce rate.

Use that knowledge to your advantage and create more engaging content that people would want to know about your nature of business, industry, and products. Incorporate topics and content that potential customers are likely to read about and they’ll stay on the site longer.

Boost User Experience

A high bounce rate might be because people are having an unpleasant user experience on your website and would rather click off than navigating the website properly. Gather data about how you can provide a better user experience to site visitors on PC and mobile devices.

Try and get a website recording to see what users are having trouble with in order to make targeted changes. For example, a user might be hovering over an empty space in the top right corner. This cursor movement may entail that they would like a search bar to find content easier.

Make The Loading Speed Fast

Many don’t have the patience for a faulty website that takes forever for the screen to load. They usually exit the page after a few seconds of waiting, which can reflect on your website’s bounce rate and make you lose another potential customer.

Try to adjust some things in your website design and content in order to make the pages load quicker. Cut down on unnecessary clutter that’s holding the site back to fix the speed problems and provide a better user experience to people who may commission your product or service.

Run an A/B Test On Certain Pages

After making certain adjustments based on your analytics and recordings, try to run an A/B test or split test with those certain pages. You’ll find out which website page is better optimized and further experiment on how you can improve certain elements in your website as a result.

It can be a trial and error for some websites to try and find what can trigger a reduction in the bounce rate. Split testing can occasionally help you stay updated on what your potential customer base needs, especially when done regularly to better your conversion rate.

Conclusion

It can be a struggle to maintain a good bounce rate to have a better conversion rate, but following these steps can get you some results that’ll be the foundation of what you want to work on. Once you find what helps your site and optimize it, it can make quite the difference.

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