SEO Blogging: How to Make Your Content Rank Higher on Google

Marketing Director
SEO Blogging: How to Make Your Content Rank Higher on Google
Melissa Espinoza

A top listing in Google means driving more traffic to your website, establishing your credibility, attracting new customers, and expanding your business opportunities. You can achieve all these by utilizing search engine optimization (SEO) effectively.

Lack of views and engagement on your posts and never ranking on Google can be frustrating, especially seeing as there is often a lot of effort, time, and money that goes into creating content with the hope that you will be able to outrank your competitors. If your posts don’t get any traction, don’t easily get discouraged. Here are some tips for making your content rank higher on Google:

Conduct keyword research

Keywords are a necessary element of your SEO strategy. By conducting keyword research, you can find keywords that your target market is searching for and discover those that you have a chance of ranking for.

Use a reliable keyword research tool to look for keywords that are relevant to your business that get a high number of searches and a low number of competitors, then list down all of the possible ones you can target. Afterward, incorporate them into your content. Remember that you are creating content for your readers and not for Google, so it should flow naturally. Avoid keyword stuffing and use keywords strategically to make your posts readable and engaging.

Prioritize the quality of your content

There is no specific optimal word count. According to research, high-ranking posts tend to be lengthy and have more depth. On the other hand, extremely short ones can also outrank blog posts with thousands of words. Therefore, any length can work as long as it is well-written.

Quality is better than quantity in the world of SEO. There is no minimum number of articles a day that you need to post, length, nor a number of pages on a website required to gain top rankings on Google. Algorithms favor websites that provide users with high-quality and compelling content.

Churning out content on your own can be difficult, especially since you have to handle other aspects of your business. Consider seeking SEO services from us to help you create professionally written, SEO-oriented, and data-driven weekly blog articles.  

Choose the right format for your content

Content in blog post formats tends to have more links and social shares that can improve your rankings on Google. This type of content is popular because it helps your target audience stay informed on current topics and form their own opinion on them.

Prioritize creating in-depth content regularly that has a strong side on an issue and make sure that it is based on solid research to generate the most links and shares. Some formats of content you can explore are how-tos, list articles, and “why” posts. Make sure to post them across your social media platforms to maximize their exposure.

Conclusion

Your target audience is more likely to Google products and services before making a purchase. The best way to make sales and make your business known is to have top ranks on search engine results pages (SERPs) through SEO. By following the tips mentioned above, you can have higher chances of improving your rankings, gaining extra traction, and bringing large amounts of traffic to your website.

Creating content on your own can be time-consuming and stressful. Seek SEO marketing instead to ensure its quality and get your desired results. Get a free consultation today!

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