Why Consistency Is Important in Branding

Creative Director
Why Consistency Is Important in Branding
Eduardo Moreno

Working on the branding of your business is not an easy task. This activity challenges you to condense your entire company—its vision, mission, and culture—into one image. The presentation of one’s business is so important, so much so that even big companies are known to change their brand as they grow! This is done to indicate a change in the direction that the entity is taking.

It might be tempting to do everything on your own and hold off the branding until later—but the truth is that it is best to finish branding as soon as possible with a digital agency that you can rely on. This is to make sure that everything is aesthetically sound and consistent from the get-go!

Here are a few reasons behind the importance of consistency in branding:

It’s the face of your business

Everything that goes into your brand, such as the color, typography, and logo, will form one cohesive image that people will start associating with your business. Your brand needs to have a distinct and consistent sense of style, meaning that all the elements associated with it should share similar qualities. It should be visually pleasing so that all you need to do to get shoppers interested in your brand is to have them look at the logo! At the same time, it should also be memorable enough for people to recognize it by sight.

It gives your business purpose

Your brand should represent everything that your business stands for. It should allow people to look at two different products from your company and know that they come from the same qualified manufacturer just because of the brand. This consistency is important because it helps buyers associate you with a certain utility, and they can judge whether you are capable of delivering high-quality products.

Regardless of your industry or the products that you are selling, you need to have elements that work well with each other so that everything feels unified. A branding agency will help you put together these individual elements to create a sense of purpose.

It’s the first thing people will recognize

Your logo is almost always the first thing that a person will see of your business. To make the most out of this first impression, most companies have resized and adjusted their logos so that it looks visually appealing across all digital platforms. This gives businesses the opportunity to display the best of their brand beyond the traditional brick and mortar setting!

The color palette is an important part of consistent branding. We recommend focusing on one or two main colors, and two to three complementary colors. Take note that people naturally associate certain colors with certain emotions! This is why most fast food franchises use red as a primary color; it reminds people of their hunger and gives out a sense of urgency. If you’re not familiar with color psychology, then it’s best to consult with a design specialist to truly bring out the best in your brand image.

It should have a clear design theme

Before you start designing your brand, we recommend collaborating with experienced graphic designers so that they understand what you want and use this to establish your company’s brand guidelines. This will help you ensure that whatever comes out of your efforts to create a brand is true to your businesses’ vision and mission. It also helps you stay consistent with how your brand is displayed across a variety of mediums.

Conclusion

What makes a strong brand? Businesses that stand out in their branding have succeeded in displaying everything that they stand for in their logo. It’s their mission, vision, and unique value proposition in one image. This makes it easier for viewers to associate it with certain products and services, and it also helps build the company’s reputation in the long run.

Grapheec is a creative agency that knows the importance of branding businesses. We provide our services on a subscription basis, which gives us more opportunity to cater to your needs than one-time fees! Request a consultation to find out more about how we work today.

Get great content updates from our team to your inbox.

Join other founders by subscribing. GDPR and CCPA compliant.